Whether your locks are your crowning glory or your comfort blanket, hair-fall can leave us feeling embarrassed, anxious and sad, not to mention endlessly searching for a hero product that can transform everything overnight – even in a lockdown.
Though if you’ve ever tried medicated solutions to strengthen those strands at home, you’ll know that often these shampoos and conditioners don’t exactly have that indulgent, fresh-out-of-the-salon scent or texture.
Hair-fall getting you down? You’re not alone. Turns out it’s extremely common, as seven in ten women in the UK suffer from hair-fall or loss at some time in their life**. In many cases, breakage from everyday brushing, frequent washing and heat-styling can be to blame, while lifestyle stressors such as pregnancy and diet can weaken hair.
“There are two reasons why hair-fall happens,” explains celebrity hairdresser David Lucas, an expert in haircare and styling. “Either it’s a reaction to external aggressors, or it’s a progressive process linked to a weakened bulb at the root.”
So, when does everyday hair-fall go from a few strands in your hairbrush to something you should pay attention to?
“Typically, we lose between 40 to 100 strands of hair per day. This is nothing to worry about because our hair is constantly renewing.
“On the other hand, if your hair is fragile, actions like frequent brushing or friction from a towel can make it even more sensitive. Elastic bands can cause damage too.”
Enter: Kérastase, purveyor of luxury, professional-quality haircare, with its dual-action solution, providing more fibre strength and hair resilience for weakened hair that is prone to falling due to breakage. Kérastase has curated a specially formulated range of shampoos, conditioners and at-home treatments (including a restorative mask, serum and heat styling spray) that work alongside advanced in-salon services to book whenever you can make it to the hairdressers.
The Kérastase Genesis range launched earlier this year and it’s already getting rave five-star reviews* from fans who have added it to their regular haircare routine.
“Total game-changer,” reads a product review of the Genesis Fondant Renforçateur Conditioner. “Leaves my hair soft but doesn’t weigh it down. Hair-fall is so much more under control!***” While one five-star review of the Genesis Bain Nutri-Fortifiant Shampoo says: “My hair is in so much better condition – will never go back.****”
In product tests, not only did the Genesis range improve fibre strength and hair resilience, but it reduced hair-fall due to breakage by 84%*****, meaning women can be free to face the challenges of modern life with confidence again. Even better, devotees can’t get enough of the fresh citrusy aroma of sun-ripened bergamot, aromatic herbs and a hint of rose. What’s not to love?
So how does it work? The full salon-quality range is fortified with a potent anti-fall complex to intensely nourish the hair fibre including ginger root, aminexil 1.5% and a plant extract called edelweiss. The range preserves healthy scalp circulation and works to shield and hydrate the hair from everyday stress – especially during harsh autumn and winter weather – which can weaken strands.
Since no two clients tackle the same haircare concerns, the new Kérastase Genesis shampoos were designed for every type of hair. Genesis Bain Nutri-Fortifiant provides intense nourishment for thick, dry hair, while Genesis Bain Hydra-Fortifiant promotes anti-oiliness action on fine, normal or oily hair. Both shampoos are designed to make strands more resilient while still smelling delightful, meaning you’re prepared for anything, with salon-worthy strands to boot.
To lock in moisture that can make hair more resistant to breaking off mid-shaft, complement your shampoo with a fortifying anti-fall hair conditioner, which comes as a thick-hair mask – Kérastase Genesis Masque Reconstituant – or a fine-hair solution, called Kérastase Genesis Fondant Renforçateur.
What’s more, if you know that your at-home beauty routine doesn’t stop at the shower, preventing hair-fall from everyday styling damage has also never been easier. Genesis Defense Thermique Treatment spray was specifically formulated for heat protection up to 220° on blow-drying and styling, so you never have to compromise on your final look.
As many of us know, hair-fall can also increase at times of particularly high stress. With so many of us dealing with job uncertainty, working from home or family pressures right now, intense hair-fall periods are particularly common, while post-pregnancy is a typical time to notice weakened hair. Genesis Ampoules Cure Anti-Chute Fortifiantes is an intense treatment that works to reduce the appearance of falling hair during more testing times, helping you to bounce back stronger with fuller, thicker strands.
And for daily use, Genesis Serum Anti-Chute Fortifiant was formulated with vitamin B, caffeine and arginine in a powerful formulation to strengthen and boost your natural hair resilience for a tougher defence against everyday hair-fall.
Finally, because Kérastase knows that great hair begins at the salon, the at-home remedies are designed to be used in combination with a restorative four-step anti-fall salon protocol to schedule in with your stylist. To kickstart your Genesis journey, call your nearest Kérastase salon for expert haircare advice on achieving thicker, fuller hair.
Available in 30 combinations, the Genesis Fusio-Dose is a bespoke treatment curated by your hairdresser to target two of your top hair concerns at once. Not only will it help to reduce hair-fall due to breakage, but you can then choose to boost shine, strengthen, nourish or control frizz to complete the ultimate tailored treat. After six weeks, pop back to review (and show off) the amazing results!