We all know the pain. That agony when the item you’ve been putting in your online basket religiously for the last few weeks while you make your mind up whether or not you need yet another summer dress finally sells out and you get that instant pang of regret that you weren’t more decisive…
But when that happened this week after a hugely-popular £32 Topshop Bardot dress sold-out, those that missed out first time were given a lifeline.
Unfortunately, that lifeline came at a very high price.