Having cancelled its Shanghai fashion show – scheduled for Wednesday and set to be one of the biggest in the brand’s history – amid accusations of racism in its latest ad campaign, the Italian fashion house then had to apologise for posts on its Instagram account.
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“Our dream was to bring to Shanghai a tribute event dedicated to China which tells our history and vision,” they said in a joint statement. “It was not simply a fashion show, but something that we created especially with love and passion for China and all the people around the world who love Dolce Gabbana.”
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“What happened today was very unfortunate not only for us, but also for all the people who worked day and night to bring this event to life. From the bottom of our hearts, we would like to express our gratitude to our friends and guests.”
Despite their claims that both the D&G account and that of Stefano Gabbana’s were hacked and used to criticise the Chinese people, several celebrities, leading department stores and online retailers – including Net-A-Porter – announced that they would no longer support or stock the brand.
Releasing another apology today, a very somber-looking Domenico Dolce and Stefano Gabbana released a video addressing the controversy.
According to WWD, the apology translates to the below:
Dolce: “We thought a lot over the past few days and with much regret about what has happened to us and for what we have caused in your country and we deeply apologize. Our families always taught us to show respect for all different cultures around the world and for this we are sorry if we made mistakes in interpreting yours.”
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Gabbana: “We would like to apologize to all the Chinese around the world because there are many, and we take this apology and this message very seriously.”
Dolce: “We have always been very much in love with China and we always visited this country and many cities many times and we love your culture. Surely, we have many things to learn and for this reason we apologize if we made mistakes in expressing ourselves.”
Gabbana: “We will certainly not forget this experience and surely this kind of thing will never happen again, actually we will try to do better and we will respect the Chinese culture in every way. From the bottom of our hearts, we ask for your forgiveness.”
Both: “Dui bu qi” “Sorry” in Mandarin.