Chances are, if youve worn makeup, youve also had an experience or two with cake-y looking makeup. Ugh. Youve certainly seen it on others: that heavy, chalky, settled-into-every-line-and-pore effect that can happen when theres too much product and not enough blending. But it doesnt have to be that way! Avoiding cake face isnt all that difficult — especially with todays truly advanced makeup formulas — its simply a matter of using the right application technique.
Beauty tutorials are big on YouTube — a search for “makeup tutorial” and “hair tutorial” yields more than five million videos. In this weekly series, we put a mix of popular and under-the-radar tutorials to the test and show you whats best.
Thats where this video tutorial from beauty vlogger and influencer Jackie Aina comes in. The makeup expert demonstrates her step-by-step process for creating a full-coverage, matte look thats anything but cake-y looking. Its full of pearls of useful beauty wisdom, such as: “The easiest way to avoid a cake-face is to not apply foundation anywhere near your jawline or hairline.” See? You already learned something.
Watch the full video below to see Ainas full rundown and gain even more of her valuable insight: