Jamie Oliver’s campaign to stop junk food ads aimed at children

Jamie Oliver’s campaign to stop children being ‘bombarded’ with junk food adverts  has gone viral – as celebrities rally behind his latest crusade.

Stars including Amanda Holden, Claudia Schiffer and Richard Branson have shared pictures of themselves covering their eyes on social media as part of the #AdEnough campaign.

The celebrities – who also include Fearne Cotton, Paloma Faith and the cast of Cold Feet – argue the only ad-blocker that children currently have is covering their eyes.

Chef Jamie, 45, is now calling on the government to introduce a 9pm watershed on junk food advertising on TV, and for ‘proper controls’ on what adverts children see online.

Jamie Oliver’s campaign on to stop children being ‘bombarded’ with junk food adverts has gone viral, as celebrities show their support

Amanda Holden shared a selfie of herself covering her eyes, along with her daughters Hollie and Alexa. The stars argue the only ad-blocker children currently have is covering their eyes

Pop star Paloma Faith has also shared a selfie in support of the campaign, posting ‘I’m with @jamieoliver’

Explaining his campaign on his blog, Jamie said: ‘Kids are bombarded, day-in, day-out, with adverts for food and drink products that are high in unhealthy fats, sugar and salt.

They’re online, on TV, on the streets and all over public transport.’

He continued: ‘It’s time we put child health first. I’m calling for the government to introduce a 9pm watershed on junk food advertising on TV, and for proper controls on what ads kids see online, in the street and on public transport.’

Dozens have celebrities have been sharing selfies on social media in support of Jamie’s campaign.

Model Claudia Schiffer also showed her support for the #AdEnough campaign, by posting a snap from Switzerland

Fearne Cotton said she agreed with celebrity friend Jamie as she shared her selfie online

Sir Richard Branson and his daughter Holly posted a snap of themselves to show their support

Cold Feet actress Fay Ripley (front right) also shared a snap of herself with her co-stars

Sharing a snap of herself covering her eyes on Instagram, presenter Fearne wrote: ‘ I’m with my mate @jamieoliver. I’ve #AdEnough of kids being bombarded with junk food ads.

‘It’s a fact that the more junk food ads young people see, the more junk food they eat.

‘Currently the only ad-blocker they’ve got is covering their eyes. We need the government to act.’

Other celebrities to have backed the campaign include Tom and Giovanna Fletcher and Star Wars actor Mark Hamill.

Fellow chefs Rachel Khoo and Melissa Hemsley have also thrown their weight behind the campaign, along with former Great British Bake Off contestant Chetna Makan.

Star Wars actor Mark Hamill has also taken part in the #AdEnough campaign

McFly’s Tom Fletcher and his wife Giovanna also showed their support by posting this selfie

Cookbook author Melissa Hemsley also shared this snap to show her support for #AdEnough

Fellow chef Rachel Khoo shared this selfie as she took part in the social media campaign

Former Great British Bake Off contestant Chetna Makan shared this selfie as she backed the campaign