Jamie Oliver’s campaign to stop children being ‘bombarded’ with junk food adverts has gone viral – as celebrities rally behind his latest crusade.
Stars including Amanda Holden, Claudia Schiffer and Richard Branson have shared pictures of themselves covering their eyes on social media as part of the #AdEnough campaign.
The celebrities – who also include Fearne Cotton, Paloma Faith and the cast of Cold Feet – argue the only ad-blocker that children currently have is covering their eyes.
Chef Jamie, 45, is now calling on the government to introduce a 9pm watershed on junk food advertising on TV, and for ‘proper controls’ on what adverts children see online.
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