If traveling is your passion, Instagram is one of the best platforms for you. But location sharing isn’t just for globetrotters and adventurists. Many Instagram users like to location tag their everyday routine, and this function is increasingly important for businesses as well.
Also see our article How To Make Money on Instagram
On the other hand, there is a growing demand for data privacy. So can you use Instagram freely if you dislike the thought of people seeing your location? This article gives an overview of the most important facts about location tagging.
How to Share Your Location on Posts
Here is a quick guide to tagging your location on Instagram posts.
1. Create a Post
Upload your photo or your video. Add your favorite filter and edit the image however you like. Tap on Next.
2. Choose a Location
Instagram will offer you a number of location tags. These include:
- Your address or notable addresses near your current location
- Your current neighborhood
- Your current city
- The country you’re posting from.
It’s up to you to decide which piece of information you want to share. You can also tap on Add location. From here, you can search for your location rather than relying on your phone’s data.
This search doesn’t have to correspond to your current location. For example, if you’re uploading a vacation photo, you can select the exact location of the photo even if you’re on a different continent at the moment.
It’s fine to leave the Add Location field blank. If you go for that option, your followers won’t be able to see the location of your post.
But what if the address you want to tag isn’t an available option? If that happens, you need to create a custom location. This is especially important if you’re trying to promote your business.
You can only create custom locations via Facebook. Using your Facebook profile, you need to create a check-in status update and then add the custom location. After this, you’ll be able to select it on Instagram.
3. Tap on Share
When you share your post, the location tag will be right under your name.
4. What If You Change Your Mind?
You never know what the future might bring. At some point, you might decide to remove the location tag. You might also want to change it to something less specific, or even use a completely different location.
Fortunately, it’s easy to make this edit.
- Tap on the More Icon on Your Post
Look for three dots on the right side of your screen.
- Select Edit
- Select the Location
The location tag has changed to blue, which means you can select it. Now you can search for your desired location tag. You can also just delete the location.
What Is Location Tagging Good for?
When people tap on Explore, they can search for posts based on the location tag. Explore shows both the top posts and the most recent posts tagged with the location in question.
Tagging your location can give your posts more visibility.
If you’re using Instagram to promote your business, it’s a good idea to tag every post. Your posts receive 79% more engagement if they’re location tagged.
Custom tagging is also useful because it makes your business feel more notable. Your clients may start using the location tag as well.
Is There a Chance Instagram Will Show Your Location If You Didn’t Tag It?
While location tagging can be very useful, many users prefer not to give out this type of information. If you dislike sharing your location data, using Instagram can be daunting. So is there a chance of a data leak when you decide not to location tag your post?
At the moment, your location is only visible if you want it to be. If you don’t tag it or mention it in your captions, nobody will know where you’re posting from. However, this wasn’t always true.
If you’ve been on Instagram for a while, you may remember the Photo Map option. This map was visible from your profile page. It displayed your location even if your posts weren’t tagged with it.
Because the function wasn’t widely used, Instagram quietly got rid of it. But it left an impression on Instagram users. There might be more changes in the future.
What Can You Do to Protect Your Location Data?
If you care deeply about keeping your location private, you can revoke the Instagram app’s access to your location data.
Here are the steps you should take if you have an iPhone:
- Go Into Settings
- Tap Privacy
- Tap Location Settings
Now you can browse the list of installed apps.
- Select Instagram
- Tap on Never
Instead of While Using the App, location access should be set to Never.
If you’re an Android user, you need a slightly different approach. To keep Instagram from accessing your data, you will have to turn off location access to all apps. Here is how you can do that:
- Go Into Settings
- Under Personal, find Location
- Switch the Toggle to Off
When location access is turned off, you can’t use location tagging on your posts even if you want to.
A Final Thought
When you’re in control of it, location tagging can be useful. Using hashtags is another good way to get engagement based on your location. In the captions on your post, you can add hashtags that tell the world where you are.
Remember that topical hashtags can improve engagement. For example, you can use #parisarchitecture to attract an audience with a specific interest. This can be a better marketing strategy than simply tagging #paris.
It may take some experimentation to find your favorite approach to tagging locations. Fortunately, all your posts can be edited. You shouldn’t worry too much about getting everything perfect right away.