27.11.2020

Turns out serum is the secret to a super glossy blow dry

For most mere mortals, a twice-weekly, in-salon blow dry is something we can only dream of, with little things like the day job, the bank balance and not being married to a Prince (WHY THO?) getting in the way.


And creating your own ‘salon style‘ finish, even if you have found your perfect hairstyle, can be tricky without an extra pair of hands and a PHD in how to use a round brush. A key starting point? Using hero hair products.

Celebrity hairstylist Adir Abergel, whose clientele includes the likes Emma Roberts and Diane Kruger, swears by serum for a glossy polished finish, recently citing Virtue Labs Perfect Ending Split Ends Serum in a tutorial. He applies it after blow-drying, but before finishing off the look with curling tongs.

Similarly, Amal Clooney’s stylist, Miguel Perez, massages Sisley Revitalising Fortifying Serum into the scalp as the first step of his signature blow-dry. Watch him go to work here:

But the most important thing of all for a world-class blow-dry is a high-performance hairdryer. Scientific, streamlined, and even ‘super sonic‘, the new generation of hairdryers are designed to give maximum volume and shine with minimum frizz, time, and even noise. Here are some top tech picks to have on your hair radar…

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