Photo: Courtesy of Tommy Hilfiger
After the success of TOMMYNOW in New York, Los Angeles, and London, the “see now, buy now” show is back on the road for Spring 2018. Tommy Hilfiger and Gigi Hadid have their sites set on Milan for their fourth collaboration with a show that’s slated to close out fashion week on Feb. 25. Judging by the larger-than-life productions that preceded the upcoming show, chances are the designer will once again wow those in attendance with the catwalk concept he dreams up for the Italian runway show.
“My vision for TOMMYNOW was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Tommy Hilfiger said in a statement released from the brand. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TOMMYNOW show.”
The Spring 2018 TOMMYNOW show will include both men and women’s looks from the Hilfiger collection, along with the TommyXGigi Spring 2018 capsule collection, (which we can expect to see on various top models, including Gigi Hadid, of course).
Brand fans (and ’90s kids everywhere) rejoice: Viewers at home will be able to purchase the items directly from the runway in real time, the same business model that led to sell-out success with the first three TOMMYNOW shows.