April 15, 2024

This Mielle Rosemary Hair Oil is going viral on TikTok

Curly and afro girls everywhere are probably no strangers to this iconic Mielle Organics Rosemary Mint Growth Hair Oil, however, it seems that the beauty corner of TikTok just caught on.

Tiktok creator Alix Earle, known for her chaotic get-ready-with-me makeup tutorials, recently shared her top 2022 Amazon purchases. On top of her list there was none other than the Mielle Organics Rosemary Mint Hair Oil. “I’ve only been using this for a little over a month, and I’ve already seen tremendous hair growth,” she shared.

Like all Mielle Organics products, this hair oil was designed for afro and curly hair textures in mind. In fact, the website reads: “Use it on protective styles, including braids and weaves. ” Its powers lie in the formulation. This natural oil is a special blend of nourishing ingredients like rosemary, avocado, and castor oil, which work together to strengthen and nourish the hair.

Mielle Organics Rosemary Mint Growth Hair Oil

Naturally there was a flurry of comments from people with straighter hair complaining that it was a bad recommendation as the product weighs the hair down too much, or it’s too thick and hard on the scalp after continuous use, however, the vast majority of reviews on the app are booming, including from hair experts and trichologists.

Retailing for £10. 99 on Superdrug, the product has been adorned by the textured hair community for a while, with no signs of losing its cult following. Its ability to promote hair growth, with a formula that stimulates the scalp, encouraging stronger and healthier hair is impressive. The oil itself is also great for combating dryness and breakage, thanks to its moisturising properties. In addition to its hair benefits, Mielle Rosemary Hair Oil has a refreshing and invigorating scent that many users love. It’s the perfect finishing touch to any hair care routine, leaving hair looking and smelling great.

No trending product review comes without a bit of drama, and it’s all unfolding out of the clock app, onto Twitter, where many Black women are frustrated that this product is being advertised to be a straight hair hero, when in fact it’s specifically formulated for textured hair or protective styles.

While others don’t see the benefit in gatekeeping a product of a Black-owned brand, vocalising that putting on different demographics of people onto a product like this, from a Black family business can also create leverage for Black beauty businesses. However, experts have weighed in.

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