The original It bag is back. As the trend for everything Nineties rolls on (this season bucket hats, minimal white and tie-dye are all back), it’s only right that Fendi’s iconic Baguette bag, which was created in 1997, has another turn in the spotlight.
At the time, the Baguette quickly transcended any previous bag trends and became a phenomena with women desperate to own as many designs as possible. There had never been such a fashionable yet high-end bag – yes, there were classics like Chanel’s 2.55 and Hermes’ Kelly and Birkin styles but the Baguette was new and fashion-led. It’s desirability was two-fold… there were dozens of different designs to collect and it came in a tactile easy-to-carry silhouette.
I was obsessed with an indigo denim version (I was obsessed with anything indigo denim in the late Nineties) which had visible contrast stitching around the edges. NB contrast stitching – that’s another trend that is back in a big way this season… But whatever your personal style or aesthetic preference there was a Baguette for you. Since it’s launch the Baguette has gone through over a thousand iterations of it’s classic simple shape. There were so many finishes – ranging from street-wise denim to the most opulent and heavily bead-encrusted versions – letting it become the most egalitarian of high fashion fads.
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Named the Baguette, in tribute to the French bread, and designed to nestle under your arm (just like the way the French carry their actual baguettes) soon after the Italian brand – designed by Silvia Venturini Fendi and Karl Lagerfeld – launched a smaller sister style, the Croissant, which was as equally crescent shaped and sweet as it’s patisserie namesake.