July 23, 2024

This is the Aussie fashion label everyone from Kim Kardashian to Millie Mackintosh is wearing on Instagram this summer

If you’ve noticed your Insta feed suddenly getting a whole lot cooler this summer, there’s a strong possibility that Bec + Bridge is the reason why.

A relatively under-the-radar fashion brand, Becky Cooper and Bridget Yorston officially launched the Aussie label in 2003 after meeting at design school.

Striking the balance between aspirational style and achievable fashion, the design duo have created a commercially-savvy brand that marries chic, sleek shapes with bold, recognisable designs.

But despite 15 years in the industry, it’s only been recently – this summer in particular – that Bec + Bridge have seen global success.

Having launched in the US in 2010, it is now widely available all over with certain pieces even stocked on ASOS.

Given their recent rise, it’s no surprise that Bec + Bridge pieces have been snapped up and showcased by some of the world’s best-dressed celebrities and influencers this summer, with the likes of Kim Kardashian, Kendall Jenner, Gigi Hadid and even Millie Mackintosh proving huge fans.

“Fashion to some may seem like a fickle game,” say the pair on the brand’s website, “but the growing success of Bec + Bridge doesn’t come down to chance. ”

“Girls of today dress for themselves. So the growing and glowing success of Bec + Bridge should come as no surprise. A label founded on the friendship of two girls, who get girls and have their finger on the pulse – that makes sound style sense. ”

“And to that all we can say is: ‘You go girls. All of you! ‘”

Delish clothes *and* a sisterhood? We’re into it.

Cult LA label, Reformation, has *finally* landed in the UK and pay day can’t come soon enough

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