Finding your perfect red or the right matte lipstick is kind of like Tinder – looks can be deceiving. Just because the first swipe results in an impressive show of colour, it doesn’t mean they won’t turn out to be a dried up dud.
So when creating her own lipstick collection, makeup artist Lisa Eldridge’s answer to this matte lip (and boyfriend) dilemma, was to create a velvet texture, with a subtle reflective sheen to help colour maintain a creamy, rich look and feel as it wears.
Having worked with Rihanna, Emma Watson and Rosie Huntington-Whiteley, Lisa’s also a pro when it comes to application technique.
“Lipstick will always look better and last longer on smooth, well-hydrated lips, so apply a layer of balm and let it get to work while you’re doing your base and if your lips are flaky, roll a Q-tip along them – apply a bit of pressure as you go (this will gently remove any dry bits).”
And her tips for getting three finishes from one bullet?
“For a full Hollywood pout, apply the first layer with a lip brush working the colour deep into the lip and blot. Then, using a lip pencil, perfect your lip shape, buffing it a little on to the lips to blend. Then apply a second coat of lipstick. This three layer stain increases the longevity and gives an uber sharp and professional finish,” says Lisa.
Alternatively, for a modern, blurred edge, “Apply lipstick straight from the bullet, gently blot and apply a second coat dabbing the colour over the top. Finish off by gently tapping the colour around the edges of the lips for a relaxed, slightly blurred edge.”