When it comes to fashion, the role of influencers is something that is sewn into our everyday lives. Whether it’s celebs rocking some not-yet-available designer piece, or a fashion-forward blogger showing off their Gucci belt, one scroll through your Instagram feed and you can see the power of an influential post.
But what does it all really mean? Well, fashion e-commerce site Lyst might have a pretty simple answer: search.
According to their most recent data, some of the top-searched brands correlate to moments when celebrities and influencers wore them.
Think about it: when you see your favorite style star wearing a new item, you’re probably going to look it up because if nothing else, you’re at least curious about the price. And, with that simple two-second search, the brand becomes that much more popular.
From Gucci on Beyoncé to Selena Gomez in Vetements, these are the most-searched brands and the moments that helped it happen.