But it has also changed which specific garments we reach for most often. We’ve championed comfort as illustrated by *huge* spikes in the sales of loungewear, tracksuits and knitwear.
We’ve been influenced by the TV shows we spent hours-upon-upon binge watching. We purchased summer accessories in their thousands to wear in the garden, in lieu of actual holidays. We made it our mission to hunt down the best yoga pants (then Zoom-ed in them more than we worked out in them).
Not much has been particularly certain in 2020: not when Coronavirus would do one, not when we’d return to the office and not when we’d be able to see our friends. But there’s one thing we’ve been sure of all along: 2020 was to be the year that changed the way we dress forever.
It has changed our approach to the brands we shop from (and how often we do). Spending less with fast fashion brands, we’re favouring sustainable fashion brands as we become more in touch with the world around us. We’re loving the designers that acknowledge the strain that the fashion industry puts on the environment and who adapt their businesses to create change.
We’re discovering independent fashion brands. We’re getting out our sewing machines and fixing instead of throwing. We’re building capsule wardrobes of fashion investment pieces that we’ll keep forever.
Need proof? Shopping app LIKEtoKNOW.it has revealed the top fashion searches of the year, and the results are truly fascinating.
Here are 2020’s top fashion search trends
- January – 500% increase in fitness leggings
- February – Split hem trousers: 1,000% increase in searches
- March – White boots: 3,000% Increase in searches
- April (start of 1st lockdown) – Jogging bottoms: 2,000% increase in searches following Anna Wintour wearing them
- May – Chain necklaces: 500% increase in searches following ‘Connell’s chain’ in Normal People
- June – Straw Hats: 2,000% increase in searches
- July – White Floral Maxi Dresses: 1,150% increase in searches
- August – Quilted Heels: 7,000% increase in searches
- September – Shackets: 1,000% increase in searches
- October – Houndstooth Clothing 2,900% increase in searches following the launch of Emily in Paris on Netflix
- November (2nd Lockdown) – Loungewear sets: 1,000% increase in searches
- December – Borg Bucket Hat 1,000% increase in searches
So what will we be searching for in the new year with our new habits in mind? Well, LIKEtoKNOW.it has also predicted the seven items they think we’ll all be shopping for on our next trip around the sun – based on trends, last year’s data and the pieces showcased at recent (digital) fashion weeks.
Loungewear will, of course, remain popular as we all continue to work from the comfort of our own homes in early 2021. There’s no sign of a big office return, just yet. If 2020 is anything to go by, we’ll be favouring matching tracksuits over the best jeans for women and white t-shirts over blazers. Brands to watch out for? Les Girls Les Boys, Other Stories (their loungewear section is killer) and Madeline Thompson.
Light delicate florals are coming in at number two, while sheer fabrics are also expected top blow up as people look to go out more. Here’s hoping. Ruffles have been big news since they were first spotted on the AW19 runways at Molly Goddard, Erdem and Roksanda, and searches for layers-upon-layers of fabric will continue to surge in the new year. On dresses. On tops. On bikinis. Big. Small. Whatever the season. LIKEtoKNOW.it’s fifth trend prediction is bright colour blocking (we’ve already got our eyes on these Nike colour-block leggings to bring the trend to our activewear wardrobes) while relaxed tailoring and baggy jeans (coming in at spots six and seven respectively) will bridge the gap between comfort and office/night out-appropriate attire.