May 20, 2024

These are all the *major* beauty buys coming, to Boots that we’re so damn excited about

Beauty empowers us: whether it’s skincare or makeup, the right products help us look and feel our best, and express our individuality – from clear, radiant skin or the signature eyeflick to the brightest lippie.

And if you love choice, here’s a sneak peek at some of the brands coming to Boots – the high street’s pioneer of beauty brilliance for 170 years – that will have every beauty lover browsing the aisles.

Think cult Korean skincare brands, Tony Moly and Too Cool For School, Insta stars, Bybi Beauty and Isle Of Paradise, British favourite, Balance Me, and LA’s beloved Ole Henriksen. Not to mention next-level innovations from Nip + Fab and No7, and eco-friendly treats by Soaper Duper.

Plus, expect bold new-look stores with interactive experiences and expert advice – and personalised perks on your Boots Advantage card, too. Win!

These are the brands and products which have already found their way into our shopping basket…

Ole Henriksen

The cult skincare favourite of celebrities and beauty bloggers is returning to the UK, exclusively to Boots. Fresh from Ole’s Beverly Hills spa, each product is packed with potent active ingredients to improve skin health.

Make a beeline for the C-Rush Brightening Gel Crème, £36 – it’s like a daily vitamin C supplement for your skin – and the award-winning Banana Bright Eye Crème, £30, to hydrate, brighten and prime this delicate area. Add in a daily dose of Truth Serum, £42, to help brighten, firm and fight fine lines and it’s like having an A-list facialist in your bathroom!

Isle of Paradise

Whether you want to get your glow on or just add a whisper of warmth, there’s an Isle Of Paradise product for you. Each formula is vegan, cruelty free and organic, with unique formulations of colour-correcting actives that also brighten, reduce redness and eliminate orange tones, for natural-looking, streak-free gorgeousness.

The Self-Tanning Drops, £19. 95, have already earned cult status as the easiest way to customise your tan – simply add to your favourite skincare. And the Self-Tanning Water, £18. 95? Oh. My. Tan. It’ll change the way you summer-prep for good.


Boots No7 is taking foundation to the next level. The new weightless HydraLuminous Moisturising Foundation, £15, has added vitamin A and C, to firm and even skintone, with antioxidants to nourish, for a fresh, radiant finish that leaves your skin looking healthier – even after your make-up’s been removed. Got dark circles?

Swipe HydraLuminous Dark Circle Concealer, £14, to hydrate and hide in one move. And Full 360 Mascara, £14, is smashing all three lash-goals in one genius product: volume, length and curl.

Come and visit the Boots area at the GLAMOUR Beauty Festival in London from 8th to 10th March to shop new products from Ole Henriksen, Isle Of Paradise and No7. Tickets available on Eventbrite now. Plus, sign up for a Boots Advantage Card for exclusive access to special offers.

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