In its 2020 Conscious Fashion report, global fashion search platform Lyst have revealed that the two women are behind two of the six most influential sustainable and ethical moments over the last year.
While we may all look to the as one of the most , it seems she may not be alone. In fact, when it comes to the concept of conscious fashion in particular, it is and that have officially landed themselves an extra title; that of an ‘influencer’.
Compiled from searches carried out by 100 million customers on the platform over the past 12 months, the announcement that the monarch would no longer wear fur in November 2019 prompted a 52% spike in views of faux fur products.
The Queen’s pledge reflects an overall shift towards more conscious, cruelty-free fashion. The past year has also seen a 69% surge in interest around ‘vegan leather’ – a preferred term, it seems, to ‘faux leather’ – which according to Lyst averages 33,100 searches per month. Interestingly, demand for ‘eco vegan leather’ has also been increasing over the past year, suggesting that shoppers are becoming aware of the fact that not all vegan options are environmentally-friendly.
Revelling in the Queen’s modern move, PETA Director of International Programmes, Mimi Bekhechi, said: “PETA staff are raising a glass of gin and Dubonnet to the Queen’s compassionate decision to go fur-free. This new policy is a sign of the times, as 95% of the British public also refuses to wear real fur.”