Olaplex has quickly become the hair treatment hero salons and millions of beauty fans can’t live without. It’s hardly surprising; the breakthrough technology repairs severely damaged hair, which is great news for those of us who bleach or dye our locks regularly.
Kim Kardashian is a self-confessed fan, who says, “When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference,”
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Formulated with Olaplex’s patented bond-building chemistry to strengthen hair, alongside other ingredients to hydrate, boost shine and reduce frizz, both are free from sulphates, parabens, gluten and are vegan-friendly.
Already launched in the US, where people are going wild for it, the Bond Maintenance Shampoo No.4 and Conditioner No.5, £25.85 each, caused a buying and review frenzy and NOW they’ve finally landed in the UK.
They’ll be available nationwide by Jan 2019, but if you can’t wait that long, and we sure know we can’t, you’ll find the first stocks at the Samantha Cusick’s or Billie Currie’s (Billicurrie.com) salon.
Want to know more on the five steps and how it really transforms damaged locks? Here’s the lowdown and our beauty editor review…
Let’s just get something straight: Olaplex isn’t just another hair conditioning treatment. In fact, it doesn’t use the word *conditioning* – often just a buzzword for one-off high-shine and smoothness – anywhere in its advertising.
It’s a system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process. If you’ve over-bleached or had your hair highlighted for years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a ‘reset’ for your locks, if you will.
The system has allowed colourists to do work that they’d only ever dreamed of before. Black to white blonde in one session? No problem.
Olaplex is a five-part treatment, the first two steps have to happen in a salon, with three maintenance steps at home.
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Having bleach-damaged hair herself, GLAMOUR’s deputy beauty editor Samantha was intrigued to see if Olaplex lived up to the hype, so she popped into the new Blue Tit salon on Portobello Road to get her colour done and try out the almighty Olaplex.
‘Having sacrificed my strands to a round of bleach every 10 or so weeks for the past two years, it’s safe to say I’d managed to suck all softness and hydration from my hair. And surprisingly, I hadn’t tried Olaplex before.
But now that I have, I can safely say they’ll be no going back. It was not unlike my regular hair appointment; the only difference being that once my foils were rinsed out, the Bond Perfector was applied all over and left for twenty minutes. I may have napped during the process.
Once my hair was blow-dried I ran my hands through my hair and honestly the difference was cray. Incredibly soft, smooth and not the slightly crunchy dry ‘do I was beginning to get used to.
And all from just a twenty-minute power nap!
With results this good it’s a no brainer to follow up with No. 3, 4 and 5 at home. Thanks to the coconut-oil derived surfactant in the shampoo, it’s super bubbly and a little goes a long way. The conditioner is a luxe rich texture and a conditioning treat for hair. And the trio of at-home steps definitely prolonged the look and feel of soft, smooth healthy strands. So even if you can’t make it to the salon, it’s still worth investing in these at-home steps.
My official hair routine from now on will be: foils > toner > Olaplex > cut > blow-dry > takeaway Olaplex > repeat at home.
