The House of Peroni is preparing for a world-class meeting of design talents and the latest mixology trends with a unique immersive experience – and you can be there.
Before we reveal all, let’s flash back to 2018. Eight talented designers were chosen from hundreds of applicants to win a coveted place on The House of Peroni’s fashion programme.
Since then, Rose Danford-Phillips, Joel Boyd, Daniel Crabtree, Matthew Duffy, Hannah Wallace, Pelin Isildak, Kyle Lo Monaco and Stacey Wall (commit their names to memory now) have all been honing their skills and developing their designs through a course of inspiration and education.
Their experiences will culminate with an appearance during London Fashion Week and at The House of Peroni’s immersive event in Covent Garden.
If you want to see the inspiration behind each designer’s journey, The House of Peroni is where it’s at. Head down to Unit London, 6 Langley Street, London WC2H 9JA between 27 February and 9 March to experience the final phase of the designers’ development. Here, you can take part in the completely immersive event, where you’ll discover the inspiration behind each collection.
Following a sensory tour through different zones of design (where you can breathe in botanical scents, experience shafts of light or hear futuristic sounds of the city), you’ll arrive at the hub of The House of Peroni – the most fashion-forward bar, ever.
Over 18s can settle back in style and experience Peroni Nastro Azzurro, London Fashion Week’s exclusive beer partner. It’s not just fashion talent that is being championed by the perpetually chic beer brand. The House of Peroni also set up the Peroni Nastro Azzurro bartender programme to scout out burgeoning cocktail-making talent, too.
One of the most exciting emerging mixologists in the UK, Sam Taylor, has created The House of Peroni’s exclusive cocktail menu. Having won The House of Peroni’s bartender programme during London Cocktail Week, Sam was inspired by the eight designer’s collections and has created a menu of mouth-watering Peroni-infused cocktails, overseen by Peroni’s master of mixology, Simone Caporale. Peroni Nastro Azzurro’s signature bottles have had a chic update too with a bold new design and The House of Peroni is one of the first places you can drink from the iconic glassware’s re-design.
To immerse yourself in the ultimate design collaboration between the most stylish beer brand around and London’s boldest new fashion design talent, grab your chicest friends and make a date at The House of Peroni. It will be what design dreams are made of.
If you fancy visiting The House of Peroni in Covent Garden, choosing a menu of unique Peroni-infused cocktails and being surrounded by fashion inspiration, sign up on Secret London / Fever for tickets. Over 18s only.