Where would be without wet wipes? They’re quick, simple and kind on our skin, not to mention a total saviour after a night out when we can’t be bothered with our five-step skincare regime.
The trouble is, of course, that they’re bad for the environment, accounting for 93% of the UK’s sewer blockages, while many wet tissue products still contain plastic that won’t biodegrade once thrown away.
Organic brand Natracare is the first brand to be given official certification by Water UK for their wet wipes, which are completely plastic-free and compostable.
The product will carry a new “fine to flush” label, which was only introduced in January this year, meaning consumers will be safe in the knowledge that the wipes break down in the sewer system. It’s hoped the new logo will help in the fight against damaging fatbergs in UK sewers, caused by a buildup of fats, oils, nappies and personal hygiene products.
“Improving the environment is at the core of what the water industry does, and the new ‘Fine to Flush’ standard that we’ve created will make it easier for consumers to buy an environmentally-friendly product instead of one which clogs up drains and sewers,” said Water UK CEO Michael Roberts.
According to the Guardian, the new Netracare wipes will be available in Waitrose, on Ocado, and in independent health shops from next month.
We’ll be setting a diary reminder ASAP.