«Think of it as a square outlined, shorter, blockier bob,» explains Adam Reed, UK Editorial Ambassador for L’Oréal Professionnel. «It’s so flattering, wearable and totally changeable depending on your personal style. «
Adam explains that it can be worn smooth and sleek for that sharp, clean cut look, or much edgier with added texture for a messier look. «Have a conversation with your stylist and they will be able to guide what will suit you best, taking into consideration your face shape, how you style day to day and so on. If you have an image in mind then a photo is always helpful too. »
To really give the hairstyle some ‘oomph’, Adam’s absolute go-to product for all variations of this look is L’Oréal Professionnel TECNI. ART Pli, which he says you should spritz onto damp hair before drying for that extra grip and mould.
For added texture, he recommends trying a root-boosting dust, which you can sprinkle at the roots for extra height and then take down to the mid length and ends for that beachy look. For something a little more sleek, run a serum through the mid lengths and ends that need a little more love.
So for an easy, breezy cut with tons of attitude, the boyfriend bob is definitely next on our list.