There’s no denying social media’s impact on our shopping habits. According to a study by PwC, social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
Scrolling through apps like Instagram has become an endless source of style inspiration, and needless to say, fashion and beauty influencers hold a lot of sway over consumers, determining what’s trendy and sharing it with followers.
But what exactly is everyone buying?
LIKEtoKNOWit, a platform that helps consumers discover and shop influencer content, recently shared the top products that had people clicking “Add to Cart” in 2018. From high-fashion handbags and high-rise jeans to everyone’s favorite lipstick, scroll through to see what made the list.
1 Gucci Soho Disco Crossbody Bag (prices vary; ebay.com)
2 Express Downtown Cami ($40; express.com)
3 Marc Fisher Rossa Over The Knee Boot ($230; nordstrom.com)
4 Abercrombie Fitch High Rise Ankle Jeans ($78; abercrombie.com)
5 Aerie Super Scoop One Piece Swimsuit ($45; aerie.com)
6 Outdoor Voices 7/8 Spring Leggings ($85; outdoorvoices.com)
7 Pietro Brunelli Ruffled Maternity Dress ($168; apeainthepod.com)
8 Topshop Lily Knit Back Midi Coat ($125; nordstrom.com)
9 Charlotte Tilbury Hot Lips Lipstick ($34; sephora.com)