May 25, 2024

The 15 Piece Collaboration Collection Just Landed

There’s little we love more than a high street/designer collaboration, and the latest sees & Other Stories teaming up with major, much-loved London and Antwerp-based brand A. W. A. K. E. Mode.

Known — and adored — for its witty, avant-garde take on wearable fashion staples, A. W. A. K. E. Mode (which stands for ‘All Wonderful Adventures Kindle Enthusiasm’) has a devoted fan-base within the industry and is the name behind many of the fashion set’s chicest wardrobes.

Launching today, the collection designed in collaboration with high street hero & Other Stories is bursting with instantly-recognisable deconstructed tailoring, clever design details and a simple, un-fussy colour palette which culminates in a sophisticated, statement offering.

“I have been a fan of & Other stories for years”, admitted A. W. A. K. E. Mode’s Founder and Creative Director, Natalia Alaverdian “and I think I was sending unconscious vibes to them as I would pop in to store all the time to cruse the collections. ”

“The reason why I love it so much is & Other Stories aesthetic and approach to customers really resonated with A. W. A. K. E. , there is this affinity in approach keeping this intimate and inclusive relationship with their customer. ”

“I feel that & Other Stories are very accessible and yet still very advanced in their vision and design, so it was a very organic merge — since even our most deconstructed and complicated pieces are still very wearable and non-intimidating, I feel we fit right in together. ”

“Aside from wishing every piece to become a bestseller I am hoping it will bring as much joy and special moments to women who end up wearing these pieces as it brought me when I was creating and working on them with the wonderful & Other Stories team. ”

Speaking of the brand’s designer collaboration model — previous collections of which include those with Rodarte, BRØGGER, Rejina Pyo and MINJUKIM — Head of Co-labs at & Other Stories, Karolina Ekman, commented: “Our co-labs complement the existing collections with their different and strong characteristics and expertise. By working with a mix of both new and more established talent, it adds to & Other Stories’ diversity and becomes a surprising element for the customers. ”

Always a guaranteed sell-out, this A. W. A. K. E. Mode collection is undoubtedly one of the high street brand’s greatest collabs to date. So if you’ve got your eye on something in particular, you’d be wise not to wait too long…

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