In today’s tech-obsessed world, there are new technological advancements quite literally every day. Technology is quickly changing the design needs and wants of our global population and, as such, is infiltrating design in many ways – even in events once considered truly analog. Primary design weeks around the globe are now showcasing incredible designs that play with technology to create interactive and immersive products and spaces.
The past few years have seen megabrands like Nike and BMW pitch their tents at design fairs – and with that came significant attention. Behemoth corporations have historically felt like outsiders, and their participation seemed salesy. This year, it’s technology’s turn. There’s a difference now though: Technology brands, for the most part, have been welcomed with open arms. Across multiple design weeks and fairs, technology is changing the expectation of design showcases, and, ultimately, providing new solutions for cutting-edge design. “Milan offers a great place to start a conversation with the global creative audience,” says, Oke Hauser, creative lead of Mini Living, about his company’s participation in the annual design fair. “After all, design is what makes our world human – the combination of function and beauty, practicality and aesthetics, elevating our senses and creating pure moments of joy.” Hauser clearly wasn’t alone in that feeling; here’s how other design weeks have embraced technology this year.
Stockholm Design Week
February’s Stockholm Design Week featured a partnership between the smart lightbulb company Philips and Ames Studio. Dubbed “The Light House,” it combined lighting design with information media to create a 360-degree perspective wherein four LED TV doors transported visitors to various locations. The exhibit was spread out between several installations in the city with the goal of creating a dialogue on how light and information will work in the future. “At first you see this simple house structure, representing the early stage of the design process,” explains Ames Studio creative director Amanda Ames. “Then the doors transport the visitor to different locations during the week. One door would be a gate to see our Swedish light phenomenon up north, another would be the location of the Stockholm Furniture Fair, a third a showroom, and so forth. By playing with perspective, we could extend the space with no limit.”
“The Light House” aimed to transport visitors to various locations via technology.