Gimmicky? Yes. Completely addicting? Also yes.
Being a beauty editor is basically an endless game of gimmick Whac-A-Mole: It often feels like I’ll dodge one elaborate, too-good-to-be-true claim or weird-but-Instagrammy application method, only to be immediately confronted with three others. It’s easy to become somewhat jaded or generally unimpressed by the parade of products that come across my desk. But that’s what makes finding the truly innovative, effective ones all the more exciting.
And the results? They’re so, so good. I’d describe the coverage as medium-to-full, but because the featherweight, liquid foundation mists on so lightly, it doesn’t feel or look the least bit heavy or cakey. In fact, it pretty much feels like you’re not wearing any makeup at all. The finish is natural and skin-like, which is my ideal effect (though I do still dust a little loose powder on my T-zone so I don’t get too shiny later in the day). It’s totally transformed how I think about foundation – and as a side effect, it’s also made my makeup routine much more fun. The only downsides I can see are the limited shade range (18 options) and fairly hefty price tag ($62).
Dior Airflash Spray Foundation, $62, available here.
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