Gone are the days when buying an effective face cream would cost more than your monthly food shop. Thanks to innovative new beauty brands, you can snap up a potent serum or moisturiser for under a tenner.
The Ordinary was the trailblazing brand in this space and was quickly followed by The Inkey List – a collection of affordable but intelligent creams that target a plethora of skin concerns.
The latest purse-friendly beauty brand to get skincare savvies excited is GoW – short for Garden of Wisdom.
The brand, which is being dubbed ‘the natural version of The Ordinary’ on Reddit, has been making waves on beauty forums and blogs for several years due to its clean, straightforward and affordable serums.
Based in Arizona, the products are formulated and manufactured by two incredible skincare experts, Markey and Jen. Impressively, every single formula is cruelty-free, suitable for vegans and free from alcohol, soya and silicones.
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