According to market researcher Kantar, sales of sheet masks in the UK have soared by 47% between August 2017 and August 2018. It’s not surprising – not only are the skincare treatments supremely selfie-worthy, they’re also a fun and efficient way to deliver potent ingredients to the skin for often immediate results.
From non-recyclable plastic packaging to potentially toxic ingredients, the beauty industry has had to answer for a lot when it comes to the environment. Many beauty brands have majorly up their game, swapping plastics to reusable materials or recyclable alternatives, as well as avoiding potentially harmful ingredients, but it now seems that there may be another beauty-generated threat to the planet; sheet masks.
But while they may be great for our complexions, they’re not so kind to the environment. In fact, one online Korean beauty retailer has already banned the sale of sheet masks on their website. “They may be wonderful for the skin, but ultimately they are bad for the planet. Which is why, over the next couple weeks, we will be phasing our current sheet masks and other single use masks out,” says Poppy Greenwood, founder of online apothecary Yuuka House.
Sheet masks are often made of cotton or hydrogel, which may be compostable as pure materials, but are also saturated with chemicals and skincare ingredients that make them non-biodegradable and certainly not organic. Plus, the packaging is either plastic film, aluminium or a mix of materials, which are generally not able to be recycled, or else only by specialist services.
On top of this, sheets masks themselves are single-use and promote the concept of throw-away skincare. “I suddenly realised that by selling sheet masks and other ‘one use’ masks we are selling ‘single use polluting’ products,” says Poppy.
So, if you’re serious about cutting down on your waste, you might want to rethink your sheet mask addiction…
Perfect For Petite Frames, These 95 Spring Dresses Are Fitted and Flattering
As a 5’2″ shopping addict with a passion for small, fitted clothing, I’m often on the hunt to find flattering pieces that highlight my petite figure. Jeans, jumpsuits, and even swimsuits don’t always fit my frame the way I would like them to, and this is especially true when it comes to dresses. As a petite shopper, dresses are one of the trickiest pieces to find for more reasons than one. If a dress is too flowy, it can completely swallow up a small figure.
If a dress is even an inch too long, short legs can look even shorter. That’s why finding a fitted and flattering dress is absolutely essential for small-framed women. And because Spring calls for dresses, dresses, and more dresses, there is no better time to stock up on seasonal essentials.
We rounded up the most formfitting, flattering, and fashion-forward dresses that little ladies can live in, love in, and play in all Spring long. All of the dresses on this list come in either petite collections or sizes XXXS, XXS, XS, and small, and many have adjustable features such as ties and belts. These picks will remind you of some of the (little) perks that come with being petite.