The retailer is the latest to explore the industry’s new go-to source for inspiration: the American Southwest.
As some major brands still toy with the see now, buy now business model to drum up excitement and impulse purchases among its customers, Madewell is one of the rare breeds in the retail sphere that has cracked the code with its seasonal lookbook launches. And while Madewell’s latest release isn’t available to shop just yet, the brand is allowing “Insider” customers to pre-order pieces from its Fall 2018 lookbook online as part of its loyalty program for the first time ever.
See Madewell’s Fall 2018 lookbook in the gallery below, which will start to launch online for all customers on Tuesday, July 31.
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