April 15, 2024

Searches for this summer trend are up 313% thanks to Love Island

In the past week alone, eBay has recorded 1 search every 90 seconds for ‘Love Island’ on site, and 1 search every 3 seconds for clothing items featuring the word ‘Bev’ – one of the phrases coined by Islander,Lucie.

As well as plenty of drama (we did *not* see that double dumping coming), Love Island has been serving up some serious fashion swimwear lewks.

But one of the most notable trends to come out of the villa so far is neon swimwear, with eBay seeing a 313% increase in searches for neon bikinis.

In the first images of the Islanders, we saw Yewande, Amber and Amy all sporting neon bikinis. Since then we have seen a multitude of Islanders wearing neon wares on the show, including Molly-Mae who was single-handedly responsible for selling out THAT neon green snake print bikini.

Luckily for anyone hoping to emulate their favourite islanders, there’s no shortage of neon swimwear out there.

Not one for the faint-hearted, vibrant zesty hues are back with a bang this year after endless seasons of the fashion pack drooling over all things pastel – and the high street is serving up every single incarnation of the hue.

The vibrant colour has also been championed by every single Kardashian, as well as celebrities and influencers alike at festivals like Coachella.

Shine bright.

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