This ‘wonder serum’ has sold out five times and has a waiting list of 35,000 people
Vinosource S.O.S Thirst Quenching Serum, £29, Caudalie Best for: First timers
With a calming splash of the brand’s signature grape water, this oil-free serum is a great choice for those susceptible to breakouts along with a skincare switch. So lightweight and gentle – you’ll hardly notice the extra layer of hydration, that is until your skin starts to perform better than ever before.
Drops of Youth Concentrate, £28, The Body Shop Best for: Line pausing
If you’ve started to notice the first signs of fine lines, then you’ll want to reach for The Body Shop’s Drops of Youth Concentrate, a gel-like serum enriched with supercharged plant cells. The hardworking serum moisturises, firms and refines the overall surface of the skin – plus the gorgeous green bottle will look pretty good on your bathroom shelf, too. In fact, it’s so popular that one bottle sells every 23 seconds.
Double Serum, £55, Clarins Best for: Rolling back the years. Double Serum has long-standing 5 star reviews, and for good reason. With a delectable scent and a smooth oil finish, the serum absorbs into skin so quickly you’ll forget you even applied it! If you’re looking to smooth out some of those laughter lines, this is definitely one for you.
Vitamin C Serum, Viola Skin, £14.97
Amazon is a hotbed of beauty goodies and one serum really rising in the ranks is this vitamin C serum from Viola Skin, which is priced at a reasonable £14.97 and has received almost 4,000 reviews online. Customers are hailing the serum ‘a face lift without needles’. Need.
Truth Serum, £43, Ole Henriksen, available at Boots Best for: Those looking for a serum that works immediately.
Smelling like orange quality streets, (yes, really) this is one for those who are a little impatient. Getting to work immediately, our first use resulted in more supple skin and less red patches. It’s also extremely economical; a little goes a very long way.
Eucerin Hyaluron Filler Night Peeling & Serum, £38
We love a hard-working, multi-tasking product, and this dual-action overnight peeling and serum that exfoliates and refines skin texture, promotes skin renewal and plumps up the appearance of even the deepest wrinkles is the one we’re coveting right now. This innovative product is designed to be used overnight and, when used regularly, is clinically and dermatologically proven to refine skin texture and promote skin cell renewal while plumping up the appearance of even the deepest wrinkles. What’s not to love?
C Antioxidant Glow, £105, Skin Design London
We all know the skin relies on antioxidants to ward off environmental damage from aggressors like UV rays, pollution and stress and this superstar serum contains an impressive and potent blend of the best. Kakadu plum (which contains 50 more times the vitamin C than oranges), ferulic acid and a peptide blend provide nourishing protection and an instant healthy glow.
Wrinkle Warrior, £80, Kate Someville
If you’re in the market for an anti-ageing, multi-tasking serum, you can’t go wrong with Wrinkle Warrior. It’s got all the youth-boosting hero ingredients, including hyaluronic acid and amino acids, to keep skin feeling and looking fresh.
Hyaluronic Serum, £230, Dr. Barbara Sturm
We all know and love Dr. Barbara Sturm for giving us the blood facial, but this skin-plumping and deeply hydrating serum provides us with our fix of her radiance-making expertise, minus the gore factor. The impressive serum contains both long and short chain hyaluronic acid molecules, to hydrate skin on every level.
Skin Active Tri-Therapy Lifting Serum, £75, Neostrata
More than just a hydrator, this serum also helps to minimise dark spots and smooth skin tone. Be generous with your drops and massage in upwards strokes to really reap the rewards.
Line Correcting Boosting Serum, £38, No.7 Best for: Targeted wrinkle treatment
Launching with a 16,000 person waiting list, this age-defying serum had a lot to live up to. Luckily, its plumping powers performed, and it’s since become a firming favourite. Apply to the areas where your lines appear, morning and night.
Parsley seed anti-oxidant serum, £49, Aesop Best for: Calming angry skin
Super-sized (so actually pretty good value for money), the recipe of botanicals in this aesthetically pleasing bottle not only make this serum smell completely edible, but also mean dull or irritated skin get the antioxidants and nourishment it might be craving. A great everyday addition to your routine.
Hyalu B5 serum, £37, La Roche Posay Best for: Sensitive skin
With various sizes of hyaluronic molecules working across all layers of your skin, plus vitamin B5 to repair damaged skin, expect bouncy, supple skin. As always with La Roche, sensitive skin will LOVE it.
H.A. Intensifier, £82.95, SkinCeuticals Best for: Sculpting and firming
A favourite with Beauty Editors, this cult serum tightens and firms skin like no other. Expect to discover cheekbones and unearth a jawline you haven’t seen in years.
Super Bounce, £24, Glossier Best for: Dehydrated skin
Formulated to quench parched skin, smooth a few drops in for when the AC/heating/hangover has sucked the life from your skin. So effective you might not need moisturiser (yes, it’s that good).
Ultimune Power Infusing Concentrate, £105, Shiseido Best for: Mature skin
It’s hard to pinpoint exactly what this concentrated serum does when it just seems to make everything… better. Use it as a booster before other products and watch your skin tone even, lines fade and bumps smooth. Magical stuff.
Blue Serum, £81, Chanel Best for: Those looking for luxury.
Made using resources from four ‘blue zones’ around the world, where people live longer and better, Chanel’s newest serum is a total game-changer and the epitome of luxury.
Hyaluronic Acid 2% + B5, £5.90, The Ordinary Best for: Those strapped for cash.
The Ordinary is all about keeping skincare fuss-free and to the point, as well as keeping their products at a purse-friendly price-point. This is our favourite serum from the line – it does what it says on the label and will even allow you change from a fiver.
Get up & Glow, £64.50, Oskia Best for: Dry Skin
Those with dry skin can often find serums are too light for them and not moisturising enough. This Oskia product, however, is beautifully nourishing and adds a gorgeous glow, making it perfect for your morning routine.
Advanced Genifique youth activating concentrate, £59, Lancome Best for: An all-round serum.
This serum is a best-seller for a reason. Not only does it soften skin, it also adds a generous glow and helps reduce the signs of ageing. If scientific skincare is your thing, this serum is the one for you.
Good Genes Treatment, £85, Sunday Riley Best for: Giving an extra glow. Good Genes‘ tagline (brightening, refining, plumping) really couldn’t be more spot on. The serum has both a luxurious texture and a zingy fragrance, both of which add to the enjoyment factor in using this product. This is one that’s worth the pennies.
Advanced Night Repair, £69, Estee Lauder Best for: Those sleep-free nights.
If you’re prone to insomnia, or just don’t feel confident about your skin come morning time, it’s worth picking up Estee Lauder‘s wonder serum for overnight wear. The formula works while you sleep, which means minimal effort but an impressive result.
Precision Lifting & Pore-Tightening Concentrate, £49, Kiehl’s Best for: Tightening and Brightening.
Perfect for those who have a bit of a complex about the size of their pores, this serum has a thick texture which melts into a cream rather than a gel or oil. It also smells really lovely and absorbs into skin quickly, making it perfect for applying makeup afterwards sans-moisturiser.
Original Skin Serum, £32, Origins Best for: 20-something skin.
While many serums are targeted toward more mature skins, this Origins serum offers a no-nonsense formula for 20-30 somethings. The texture is lightweight, and the scent refreshing. This serum is win-win, and the price isn’t too bad either.