The new, $325,000 Rolls-Royce Cullinan was just revealed, and it is, as expected, something else. The storied British ultraluxury marque would not be satisfied with a plebian moniker like “SUV” for its first all-weather capable behemoth – especially one named after one of the world’s largest diamonds – so it created its own lexicon, referring to the massive conveyance as a “High-Riding Vehicle.”
If this sounds a bit haughty, that’s probably intentional. The Cullinan is the most expensive vehicle in an emerging category of six-figure sport utes that will soon include offerings from Lamborghini, Aston Martin, Bentley, and Mercedes. Its imposing size and stature bring an extreme sense of presence because the vehicle not only features bold, upright styling and an impossibly potent twin-turbocharged 12-cylinder engine but also hosts classic Rolls-Royce design cues like the upright Parthenon grille, the winged Spirit of Ecstasy hood ornament, center-opening “coach” doors, and a bustle-backed rear.
The Cullinan includes seats that swing out when the rear door opens.
But this vehicle has also been “tested to destruction” in the most extreme locations on earth to ensure that it will have intense capability in everything from desert dunes to arctic ice. Inside, there are all of the typical coddling Rolls features as well – acres of wood, leather, and metal – but adjusted for all-weather versatility and the holding of cargo. Materials are typically top-notch but enhanced to be water-, stain-, and scuff-resistant.
A look inside the smartly designed interiors of the all-new Rolls-Royce Cullinan.