For one, my curly hair tends to flatten out overnight, and no matter how luscious and bouncy the curls were the day before, I usually need a little help bringing them back to life each day with a spring in their step.
Nine times out of 10, my lovely assistant for this magic act of zhuzh is a trusty spray bottle filled with warm water and a few pumps of conditioner, but this combination isn’t always super practical and definitely has its drawbacks.
Even though I’ve been natural for a while now – starting around sophomore year of college – it’s taken me some time to really get accustomed to the nuances of my curl pattern. Nowadays doing my hair is less challenging than the early days (although I definitely still have growing pains).
The time-consuming application can be messy when drops of this formula run down my shoulders and back after a few spritzes. Waiting for my hair to completely dry can take ages (especially since I’ve been avoiding hot tools on my slightly heat-damaged hair). But after discovering DevaCurl’s DevaFresh Scalp and Curl Revitaliser – which is essentially dry shampoo in spray bottle form – it’s changed my hair game (and awkward, lopsided ‘fro) for good.
Like all DevaCurl products, the spray is designed with curly-haired types in mind. It’s lightly scented with kombucha to minimise hair and scalp odour, but also intended to help fight frizz and improve curl definition at the same time. Unlike other traditionally starchy dry shampoos, this spray doesn’t leave any white residue behind in my hair or make me feel like I’m coating it with a bunch of product. I’d even say that its consistency is similar to my favourite facial spray – with a little extra body added in.
Even if I wake up with a misshapen ‘fro, a few sprays of this product combined with some gentle fingers instantly revitalises it. Another of my favourite aspects is the awesome hold it gives my hair. After spritzing my entire head and using my hands to scrunch my curls back to life, any frizz I may have developed overnight is gone. It’s essentially everything I love about my warm water and conditioner cocktail without the drip or wait time. If my curls could offer a rousing round of applause for this product, they totally would.
To Retail or Not To Retail?
No matter what change looks like, know your next move.
Retailing products can generate a big income to add to your treatments, whether you be self employed or running a larger beauty business. There are a few factors that can pay a big part in your success rate when retailing items.
You don’t have to be a bigger beauty business to retail products, you can be a self employed lash therapist or nail technician. See below for examples of products you could retail yourself.
You could even use these ways to boost your email efforts for retailing products/treatments;
- Send personalised discounts based on previous purchase
- Deliver a £5 off birthday gift
- Spotlight a product each month to showcase
- Loyalty Cards
There are a couple of cons to retailing products, you may buy stock that doesn’t get sold/items that could possibly go out of date. The client may also feel a little pressured into buying from you when they’re unsure, the approach to selling a product to your clientele is to not be too pushy, know what you’re talking about and make them feel confident that it will help them achieve the results they are looking for.