This No. 7 mascara sold at a rate of 1 every 3 seconds when it launched

The brand’s The Full 360 Ultra Mascara promises volume, length and curl for an amazingly purse-friendly £15… win-win. No7 has gone back to basics, reinventing their classic mascara formula with an added 30extra oomph to provide all-round panoramic lashes.

No7 knows how to create a cult product. The Boots-owned beauty brand may be best known for its revolutionary skin creams but it’s their new mascara that’s flying off at a rate of 1 in every 3 seconds.

With a curved brush, the application is perfect for grabbing onto every last lash (and we mean every), with 93% of women seeing significant lash difference that lasts for 12 hours. Trust us, we’ve tried it and can attest the curl and lift lasts from morning latte to lights out.

Available in black and brown, the mascara is packed with shea butter, organic beeswax and carnauba wax to ensure dramatic yet perfectly effortless mega lashes.

The online reviews are as positive as ours, with shoppers hailing the beauty buy ‘a little piece of heaven’. One impressed fan said: “It lasts all day with 0 transferring. It’s an easy application and I’m in love with the curved brush. I also love that it’s easy to take off and doesn’t feel like I’m damaging my lashes. I highly recommend this to anyone who’s looking for dark bold lashes that hold a curl and last all day long.”

Another impressed fan added: “The wide bristle brush mean an easy application with no clumping and a super clean look. It is also packaged in the most Instagrammable bottle, because who doesn’t love a good rose gold and black addition to our makeup hoard?!”

Looking for the best mascaras out there? We’ve rounded them up. Looking for something specific? Check out our lists of the best mascara for sensitive eyes and the best waterproof mascaras for 2019 (oh, and you may want to check out these micellar waters for quick and easy removal, too).

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