This is the most popular skincare product in the world
With a cult-like devotion to “It” products: the be-all-end-all face cream, age elixir serum, and lash-enhancing mascaras, sales of skincare and beauty products reached an all-time high in 2018, resulting in nearly $19b in the US – and with a new year comes the opportunity to revamp and reinvest in your regime.
The beauty business is thriving right now. With an estimated value of more than $532 billion, the global beauty industry is flourishing from a seemingly endless supply of new eco-friendly and diverse beauty brands, celebrity product drops, and influencer-endorsed merchandise.
If you need some inspo and insider intel, Stylight has curated a mega Beauty Report, looking at the shopping behaviour of its 12 million monthly users and analysing the most frequent products, brands, and categories they were searching for and clicking on.
With more than 110,000 beauty products available on Stylight, the report reveals the 10 most popular lipsticks, foundations, nail polishes, perfumes, and skincare products so it’s pretty insightful.
“The global skincare market is one of the most rapidly growing sectors in the already mammoth-sized self-care industry,” said the people behind the report. “An industry outlook from Euromonitor reported that in 2018, skincare had experienced the strongest growth globally against all other cosmetic categories, including hair and makeup products. The largest share of skincare sales can be seen in premium and mass anti-ageing products, followed by premium facial moisturisers, and skincare sets.”
Comparing the 10 most-clicked skincare products on Stylight to the global Euromonitor data, the results stack up. Four out of the 10 products are anti-ageing specific, followed by facial moisturisers and multipurpose creams. So what are they? Here are the top ten most-clicked on skincare products…
Estée Lauder Advanced Night Repair Synchronized Recovery Complex II
Egyptian Magic All-Purpose Skin Cream
Kiehl’s 1851 Womens Ultra Facial Cream
Clinique Dramatically Different Moisturizing Lotion
We’re hardly surprised by the most popular skincare product; it’s an all-time favourite among our beauty editors and celebrities and skincare gurus alike also swear by the stuff.
Estée Lauder Advanced Night Repair Synchronized Recovery Complex II, £58, is a powerful night time serum for radiant, youthful-looking skin. It promises to instantly add radiance, intensely hydrate and reduce the look of key signs of ageing.
It enhances the power of skin’s natural night time renewal thanks to the beauty giant’s exclusive ChronoluxCB™ Technology, and also includes Hyaluronic Acid, nature’s ‘moisture magnet’ to help lock in moisture.
We’ll be stocking up on this guy to pep up our skin after the festive period took its toll on our face.