April 20, 2024

Preppy girl hair is taking off on TikTok and it’s giving us Blair Waldorf vibes

Trust TikTok to coin a new hair trend. Heading into autumn the #preppyaesthetic is headlining, with crisp-collared button downs, blazers and loafers. And, Preppy Girl Hair is the perfect companion.

Prepare to start seeing more polished ponytails, neat ballerina buns and a whole ton of accessories to maximise on the trend when it comes to beauty choices, too. Because where would a preppy girl be without hair bows, alice bands, barrettes, clips and slides?

As for inspo, Gossip Girl has generated over 7 billion views on the app thanks to its throwback Y2K nostalgia offering up a whole mine of lewks to revisit with a 2022 spin. The series’ preppiest Upper East sider, Blair Waldorf, has almost 3 billion views all on her own, and her quintessential private school ensembles are giving us OG rich-girl energy.

One thing you’ll never see from Blair is greasy, dishevelled strands, and even if you take bestie Serena van der Woodsen’s boho-chic take on the trend, it’s still ultra-luxe, polished and deliberate. Both made glossy hair a signature, with Blair making an excellent case for bow headbands and berets.

With collagecore gaining traction, we’re already starting to see some tactical and stylish layering with shirts, blazers, trench coats and plaid skirts all paired together alongside patterned tights (currently making a return) and stacked bracelets, rings and necklaces.

To hone in on preppy girl hair, look to brands like Lelet NY and Jennifer Behr for inspo. Their fabric headbands and XL hair bows are ultimate goals. But for a high street price tag, you can’t go wrong with Accessorize and ASOS.

And to see it in action, check out Gigi Hadid’s recent softly waved ponytail complete with semi middle parting and an cinnamon-coloured bow for the finishing touch.

Here’s 12 ways to wear the preppy girl hair trend…

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