Just when you thought your Fenty Beauty habit might actually bankrupt you, along comes a pocket-friendly collection that many people are calling a pretty decent dupe. Primark appears to have been inspired by Rihanna’s beauty line for its latest makeup range, Pure.
The collection, which includes lipsticks, lipglosses, eyeshadow palettes, highlighters, primers, illuminating drops, pigment pots and contouring palettes, bears a striking resemblance to Fenty.
The packaging of its powder highlighters mimics the high-end brand’s signature octagonal compacts – but while Fenty’s cult Killawatt Freestyle Highlighter costs £26, Primark’s Pure Gold version comes in at just £3.
The geometric shapes are also replicated across Pure’s Eyeshadow Palette (£4) and Contour and Highlight Palette (£4). Even the fonts on the packaging are similar, and right down to the embossed ‘Pure’ logo on the powders, the resemblance is hard to ignore.
Pure has been getting good reviews on social media, with one user tweeting: “Seriously this @Primark highlighter is gorgeous! So impressed. It’s really pigmented and reminds me of a dupe for #fenty! £3 and great quality, It looks and feels high end!”
Since its 2017 launch, Fenty has taken the concept of cult buys to a whole new level, with millions of hardcore fans obsessed with getting that RiRi glow. We’re sure dedicated Fenty lovers won’t turn their backs on their beloved brand, but if you fancy picking up a highlighter for the price of a coffee, Pure is worth a try.
Will Rihanna’s Fenty beauty line be extending into skincare?!