Gwyneth Paltrow’s Goop is selling toilet roll for £38. So what’s so special about it?

Goop isn’t the only supplier of sustainable loo roll, though. On the contrary, there seems to be a trend for the stuff, with brands like Bumboo, Who Gives A Crap and Cheeky Panda all providing bamboo alternatives to conventional loo paper, albeit for slightly less money than Goop’s No.2 (Who Gives A Crap offers 48 bamboo loo rolls for £36 and Bumboo offer 48 for £40).

In my first year of university, my flatmate gave me a piece of advice I still carry with me to this day. “Never scrimp on meat, or toilet paper,” she said as I picked up a bumper pack of bog-standard loo roll in our local Asda. When I questioned her on the latter, she looked at me blankly and said, “It’s your bum”. With those three words, I swapped my selection for Andrex Supreme Quilts and have never looked back.

You’d think, therefore, I would be a fan of the £33 toilet roll being sold on Gwyneth Paltrow’s wellbeing website Goop, perhaps being the ultimate loo paper splurge. Admittedly, it ticks all the boxes. It’s sustainable, being made entirely from bamboo. It has a ‘chic dark floral packaging’ and is ‘toilet roll with a conscience’ (Goop’s words, not mine). It’s ‘clog-safe’ and ‘septic-safe’ (what does this even mean? Is normal toilet paper septic? Send help). No.2, as it’s imaginatively named, is available in a pack of 24, meaning that each roll will set you back £1.38. Given that you can get nine rolls of toilet paper in UK supermarkets for around £3, Gwyn’s No.2 weighs in at almost four times more expensive than the average.

While I’m yet to be able to justify spending £1.38 on one loo roll (much to the dismay of my old flat mate I’m sure), I’m always supportive of environmentally-friendly innovations, and if the general trend seems to be towards a tree-free alternative to traditional toilet paper, which also looks pretty and feels soft, then I’m not going to poo-poo it.

The Best Baby Bottles to Help With Colic and Gas

When searching for the best baby bottles for breastfed babies and newborns, there are a number of different styles and types to choose from. But if you’re finding that you need to shop for something that will help with your newborn’s colic, we have a few of the leading bottles that might actually help.

Since trapped air and gas can cause colic, the bottles you use can have play a part in reducing symptoms.

8 items that’ll instantly make your bathroom more chic without breaking the bank

Does your bathroom deserve a style upgrade? Considering how much time you spend in there – from showering in the morning to removing your makeup at night, with the odd candlelit bath thrown in – it’s worth investing in some stylish accessories and luxurious products to turn your everyday routines into relaxing rituals.

Justify the splurge by chalking it up to self-care. Shop eight products to make your bathroom more chic below.

Trader Joe’s New Beauty Advent Calendar Would Make a Pretty Great Gift. .. For Yourself!

Trader Joe’s is really going all-in on the advent calendar game this holiday season. In addition to its dog- and cat-treat-filled creations, the grocery chain recently released a brand-new calendar just for beauty-lovers.

The 12-day curated collection includes some of Trader Joe’s most popular bath and body products, including Cranberry Cider Shimmer Body Wash, Pomegranate Moisturizing Lip Balm, Rose Facial Oil, and Warm Vanilla Body Butter, just to name a few. At $20, this calendar full of goodies is less expensive than many makeup and skincare items, so your wallet can rest easy. Consider picking up one of these calendars for your Secret Santa. .. or for yourself! Keep your eye out on your next TJ’s trip.

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