Arguably, the only originality left amidst such a phenomenon is how you shoot it for the ‘gram. Because what’s the point in owning the world’s most popular dress/coat/bag if no one *knows* you own it?! Sigh…
As every new season arrives, so too does a cult item that everyone seems to just know to buy. There’s no group Whatsapp chat declaring everyone *must* snap it up, and there’s no literal race to the checkout, but somehow we all know that everyone worth their sartorial salt will be wearing it and so, like the easily-influenced people we are, we succumb.
This season’s style hit? An admittedly irresistible mid-length, floral dress with thigh-high split, square neck and shirred bodice. Endlessly flattering, it’s being snapped up by women globally who are taking to Instagram to show how they’re styling it.
The bad news? It’s sold out… for now. But if you can’t wait for what we’re praying is an inevitable re-stock, the savvy brand has released a mini dress in the same print with puffed shoulders and a wrap-style neckline.
Some even better news, is that the Reformation brand – if you didn’t know before – is entirely based around sustainable and ethical practices. They invest in green building infrastructure to minimise their waste, water, and energy footprint, whilst also providing training for and investment in their workforce.
They’re also entirely transparent, and provide quarterly sustainability reports sent directly to their customer.
Happy (entirely guilt-free) shopping!