One of these £17 miracle serums sells every single minute

Often overlooked (and even considered ambivalent), a serum is actually one of the most crucial steps of your skincare regime. Why? Because serums contain the most concentrated, hard-hitting dose of skincare ingredients that are able to help alleviate all kinds of skin concern, for all skin types. From smoothing wrinkles to soothing redness and giving you that lit-from-within glow, a good quality serum can make all the difference to your skincare regime.
You’ve cleansed, toned, moisturised and maybe even applied retinol or an acid – exhausting, isn’t it? So can your skincare regime really make room for yet another step in the form of a serum?

If you’re looking to add one to your beauty arsenal, L’Oréal Paris’ Hyaluronic Acid Serum should be your first port of call.

Since its launch in the US, L’Oréal Paris Hyaluronic Acid Serum has become a firm favourite in the world’s toughest market with one sold every.single.minute.

The reason behind its selling prowess? Several clinical studies carried out by independent institutes have proven the formula’s progressive performance on various skin types. The results found that after just two weeks’ usage, wrinkles are progressively reduced with a 47% reduction in overall and 60% reduction in fine lines over the course of six weeks. Pretty impressive stuff.

As the name of the product suggests, Hyaluronic Acid is the star ingredient. Hyaluronic Acid has become such a talking point in the skincare world because it retains a thousand times its weight in water, slowing down the natural process of trans-epidermal water loss through skin and maintaining moisture levels to keep skin looking young and plump.

The scientifically-formulated blend in this guy brings together two types of Hyaluronic Acid for a double action for maximum efficacy.

Now for the science stuff: The macro acids hydrate and smooths the skins surface whilst the micros penetrate deeper to boost and improve the skin, revealing a visible reduction in fine lines. The formula holds a powerful balance that has been expertly created with 1.5% concentration, and was chosen so it is suitable for all skin types.

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