Even when we tone it down with a mascara slick and liquid flick, we still find ourselves approaching the cosmetics case with caution, fearing the impromptu weepy eye will strike and undo all our hard work. But why does this happen?
For those who suffer with sensitive eyes, smoky eye looks are pretty much off the cards.
Whether liquid liner, mascara, shadow or kohl, loading on eye products risks dealing with irritation, stinging and ultimately, a whole load of black (mixed with tears) running down our face. And no one wants that.
It’s all to do with the formula. Fragrance (sometimes under the guise of ethylene brassylate) is one of the key contributors of sensitivity in eye makeup, as is alcohol.
That’s why ILIA has opted for 99% natural ingredients to create it’s Limitless Lash Mascara, 25% of which are organic. The gentle formula is created to be kind on sensitive eyes, while boosting your lash health with conditioning shea butter and fortifying keratin, and it seems customers couldn’t be happier with the results.