So, when the 28-year-old launched her swimwear line this spring – with one of her closest pals, Gabrielle Urquhart, In ‘A’ Seashell. Leigh-Anne wanted to show that, “any body is a beach body,” and her latest campaign for the brand is no exception.
As a member of Little Mix, Leigh Anne-Pinnock has long been a flag bearer for inclusivity and celebrating our individual beauty. Leigh-Anne’s powerful interview with GLAMOUR this year about how she overcame racial discrimination only underlined that commitment.
For the resort collection, In ‘A’ Seashell has revealed an empowering campaign of four very different women with four very different stories, allowing their individuality to take centre stage.
This is the swimwear campaign that we have been waiting for.
Exclusively revealing her latest campaign video with GLAMOUR, Leigh-Anne told us, “We wanted to create a campaign that was going to resonate with all women! We used four incredibly brave, strong and inspiring girls each standing for a message so empowering. We wanted to show that by just being you is enough and to own who you are and embrace the fact that your uniqueness is what makes you shine! And #LIKESEASHELLS We are ALL beautiful, ALL unique, each with a story to tell.” Yass KWEEN.
Joining the line-up is Sophie Lee, a 23-year-old dancer who was scarred for life after a horrific fire breathing accident on April Fool’s Day last year. The resulting keloid scarring lead to Sophie having to battle with social stigma and body confidence issues, not to mention the mental impact. But Sophie has turned her trauma into a source of empowerment, using her social media platform to push the concept, Beauty Only Being Skin Deep.
Also starring alongside Sophie in the campaign is 18-year-old fashion student and model, Caprice-Kwai who has courageously lived with a disability since the age of 10. Caprice-Kwai has been diagnosed with Osteoarthritis, Joint Hyper-mobility and Chronic Pain Syndrome which has left her having to move around with crutches, but ultimately the model has shown that her disability does not define her, powerfully becoming a flag bearer for the idea that everyBODY is beautiful.
The pair are also joined by curve model and body positivity activist, Diana Sirokai in the campaign. Her viral posts recreating Kim Kardashian’s most iconic images and calling BS on the modelling industry’s addiction to photoshopping has led to Diana modelling for the likes of River Island and ASOS.
The final model on the line-up is Talulah-Evewho made television history as Britain’s Next Top Model’s first and only transgender contestant before launching a formidable modelling career working with the likes of Charlotte Tilbury and hitting the runway for Giles Deacon. But her Forever Unique campaign was the first-ever UK fashion campaign fronted by a transgender model.
These four incredible, strong humans represent the changing perceptions of beauty and we couldn’t be more here for this game-changing campaign.