Models couldn’t live without this £12 de-puffing eye mask, backstage at fashion week

They say the eyes are windows to the soul but late nights, as well as a penchant for Prosecco and parties (guilty), can wreak havoc with our delicate under-eye region, leaving us looking haggard.

If you don’t have time to physically get your 8 hours of shut-eye in, this clever de-puffing eye mask could be the answer to your weary eye woes.

The 111 Skin Sub-zero De-puffing Eye Mask is the secret weapon of A-listers and models during fashion month and awards season.

Bella Hadid was spotted backstage at New York Fashion Week’s Brandon Maxwell show with the clever masks on her eyes to pep up her skin ahead of her catwalk appearance, while Ashley Graham and Olivia Palermo are also staunch fans of the brand.

Models couldn't live without this £12 de-puffing eye mask, backstage at fashion week

Inspired by the invigorating effects of extreme cold on the skin, the £12 hydrogel mask works to tackle signs of fatigue by alleviating puffiness and improving skin resilience. A powerful tetrapeptide and marine complex works to restore contours and tighten stress lines to fortify the delicate eye area. With its effects intensified if kept in the fridge, the appearance of dark circles are apparently reduced, resulting in an uplifted, enlivened eye area – and who doesn’t want that?

Discussing their potency, Dr Yannis Alexandrides, M.D. F.A.C.S, Plastic Surgeon and Founder of 111 HARLEY ST. and 111SKIN, explained to GLAMOUR: “The 111SKIN Masks are made from an innovative bio cellulose or hydrogel technology.

“These were methods used originally by specialist doctors to protect and heal severe burns, therefore the mask adheres to the face like a second skin. The fibres in the bio cellulose masks are 500x finer than tissue or paper masks and so they lock moisture into the skin while encouraging superior penetration of the key actives within the formulas.”

Clever stuff.

If it’s good enough for Bella…

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