Matouk, the nearly 90-year-old bedding and bath company, is getting a makeover. Or at least its website has a new look. This month, the company revealed a redesign and improved experience for matouk.com in a move that symbolizes the brand’s investment in digital as well as its pivot to being a more consumer-facing company. In addition to providing a more user-friendly (and mobile-compatible) shopping experience, the brand now offers new features like free swatches and shipping, which position it more competitively in the digital retail era.
Of course, with the meteoric rise in direct-to-consumer bedding companies, this change begs the question: Is Matouk looking to compete? “No,” George Matouk, the company’s third-generation CEO, responds emphatically when I ask him. “We know what the bedding disruptors are doing, and we respect that, but we don’t see them as direct competition, to be honest,” he clarifies. “We have a much deeper, broader commitment in this category. Our capabilities are vastly different from those companies.”
Photography on the site gives a more holistic view of the company’s bedding, bath, and tabletop products, emphasizing the experiences that happen around them.