From Charlotte Tilbury’s Hollywood-inspired palettes and No.7’s purse-friendly beauty buys to Kylie Jenner’s iconic lip kits, there’s no shortage of brilliant beauty brands on the market right now.
In fact, new ones seem to be popping up every week (hello, Milk Makeup and Drunk Elephant) – and we’re not mad about it.
And while each brand has its own unique selling points, one company decided to determine which beauty brand was deemed ‘the best in the world’, by delving into the depths of Reddit threads to uncover the most-mentioned company.
Aiming to unearth which brand has reached true “holy grail” status, SiteJabber.com dug into the r/MakeupAddiction Reddit thread (where millions of women share candid beauty advice and comments), to discover just that.
For this project, the company analysed over 11,000 comments and images to determine which beauty brand came out on top. The clear favourite? NYX Professional Makeup, which ranked as the most-mentioned brand for eye, lip, and skin products across the site.
Named after the Greek goddess who ruled the night, NYX Professional Makeup is loved for its rich pigments, long-lasting formulas and a fun approach to colour.
The internet’s most popular foundation is coming in a concealer and people are hyped
The brand pipped the likes of Urban Decay, Too Faced Cosmetics, Benefit, and L’Oréal to the top spot.
As SiteJabber explains: “Considered one of the most affordable and underrated brands on the market, there’s almost nothing you won’t be able to find from NYX – from foundation to blush and virtually everything in between. Gurus even say NYX is a great place to start experimenting if your collection isn’t already overflowing or you aren’t entirely sure how to approach your personal aesthetic.”
Haven’t tried the brand yet? Surely you don’t need much more convincing. If you do, then read all about the NYX foundation and concealer.