On Wednesday, Kim Kardashian took a break from posting scantily-clad beachside pictures with Kourtney on Instagram to announce her latest beauty collab: The KKW Beauty founder and CEO has teamed up with the winner of “Glam Masters” to develop a range of cream eye-shadow sticks.
Kardashian posted an image of five retractable, crayon-like sticks in different shades: classic black, chocolate brown, shimmery gold, bold teal and glittery bronze. Her accompanying caption reads: “Tonight you have to tune into Glam Masters for the season finale to see who wins! The winner has done a special collab with @kkwbeauty! The Glam Master and I have developed cream eye-shadow sticks that will be launching April 23rd on KKWBEAUTY.COM.”
Earlier this month, Kardashian collaborated with her long-time makeup artist, Mario Dedivanovic, on a four-piece makeup set that included a 10-pan eye-shadow palette, but this is her first foray into the majorly versatile and easy-to-use world of creamy, eye-shadow sticks.
Well be sure to keep this post updated as more information about the product (and pricing) becomes available.