Kim Kardashian West continues to expand her burgeoning beauty empire with the launch of three fragrances, a first for her personal beauty brand, KKW Beauty, which, until now, has focused primarily on color cosmetics.
The star teased the launch on the brand’s social media channels, serving up a sneak-peek of the frosted bottles and packaging ahead of this week’s launch.
On Wednesday, November 15, the business-savvy star will release her first three eau de parfums. The scents are all based on the gardenia, (which happens to be Kardashian’s favorite flower): Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud. The fragrances are being offered in two sizes: 30 ml. and 75 ml. and will retail for $35 and $60.
The inspiration behind the packaging is extremely personal for Kardashian. “Honestly, after my Paris situation [when she was held at gunpoint and robbed], a lot of my friends would come over and bring me healing crystals… it’s very L.A.’ she tells WWD.
The scents will be available at kkwfragrance.com and if you plan on purchasing the new products you better act fast: the star tells the publication she has no plans of relaunching the fragrances once they sell out, however, she’s already working on a brand new, three-scent release that will be available around Valentine’s Day, which will be focused on an entirely different theme and fragrance.
The new scents are projected to sell out as quickly as her KKW contour kits, which sold out in under three hours on the date of their release, garnering over $14.4 million in sales, (and all before lunchtime). Chances are you’ll definitely need the calming effect of the crystal bottle after refreshing your browser on launch day.