Kendall Jenner and her mum Kris Jenner have proven they can capitalise on literally anything with their latest project – by starring in a funny advert for Uber Eats Australia.
Taking Kendall’s viral cucumber-chopping moment and running with it, the pair feature in a bit which sees the model attempting to cut up her favourite salad ingredient once again – with Kris coming to the rescue and ordering Uber Eats (naturally).
“I’m on Uber Eats, want anything? ” says Kris, with Kendall replying: “Anything? What about something easier to cut? ”
“Let’s just get you a salad… and maybe put the knife down,” comes Kris’ response. Hilariously, the small print at the bottom of the clip reads: “Do not try uncoordinated chopping at home. ”
Kendall unwittingly sparked a viral moment when she was captured attempting to cut up a cucumber during the first season of The Kardashians, alongside some pretty iconic dialogue. “Do you want the chef to make you a snack? ” Kris Jenner asks Kendall in the viral clip, to which the model replies, “I’m making it myself. I’m just gonna chop up some cucumber. It’s pretty easy. ”
After struggling a bit with her technique, which involves reaching over her knife hand to grip the opposite end of the cucumber, Kendall admits she’s worried about cutting herself. “I’m kinda scared. ” A reminder:
Ever the good sport, the reality star said she thought the clip was “hysterical” in later interviews, and made sure to ask one of the family’s chefs to give her a chopping lesson for future cooking endeavours.
Now, Kendall and Kris’ new ad has been shared numerous times on TikTok, with one video clocking up 7 million views. Clever, eh? Most fans were once again impressed by the marketing powers of the Kardashian-Jenner clan, with one commenting: “She turned the cucumber moment into a multi dollar deal? LMAOO yo i can’t even hate on that. ”
Another responded: “Her mom is iconic, she used her messing up cutting a cucumber for bank. ”
For all their fame and success, the Kardashian-Jenner family are no stranger to the occasional jibe. Kim Kardashian’s crying face will be a meme go-to for evermore, as well as Kourtney’s infamous: “Kim, there’s people dying,” in any given out-of-touch situation. And let’s be honest, they make it work – Kris once filed to trademark “You’re doing amazing, sweetie! ” after all.
Can we blame Kendall Jenner for taking her, ahem, unique food preparation skills all the way to the bank? She’s doing amazing, etc, etc.