Not unlike balayage, avocado toast, white trainers and your shady ex-boyfriend, K-Beauty just won’t die. I mean, Superdrug have even launched an entire K-beauty section, so you can get cloudless skin on a budget.
Rubber face masks, jelly moisturisers and essences are now part of the norm and skincare has never been so fun with jade rollers and Gua Shas in the mix too.
But nobody likes to rest on one’s laurels, and it was only a matter of time before K-Beauty started becoming part of our hair routines too…
So what’s the deal with K-beauty hair?
Don’t worry, it’s no ten-step routine that will make your shower time astronomically long, but it does involve multiple steps. K-Beauty hair is focused on parred back ingredients (often opting for sulphate and paraben-free formulas), unique delivery methods (think sheet masks for hair that you heat in the mircowave), with a real focus on scalp health.
Cloudless skin is the latest skincare craze from Korea (here’s how to get it)
K-beauty scalp health
While the rest of us have only just caught up on the importance of scalp health (for removing product build-up, eliminating dandruff and relieving itchy scalps), Koreans have been treating the skin on their crowns like kings for years.
“Koreans recognise that at the root of good hair, is good scalp care. It’s not unusual for a scalp massage to be a weekly, and sometimes daily, addition to their beauty regime”, says celebrity hair stylist, Wendy Iles.
“You can buy tools to do this but I prefer to use my fingers to apply pressure, moving in small circular motions to stimulate blood flow and lift debris and excess oil from the scalp. Healthy follicles mean your shampoo will work harder too.”