Jeffree Star is involved in enough drama to have a TV soap based on his life, and his infamous history of feuding with fellow beauty mogul, Kat Von D, has officially been reignited.
On Tuesday, Jeffree uploaded a video to his YouTube channel, called “Full Face of Brands That Hate Me”, and you guessed it – Kat was on there.
The pair were actually close friends for over ten years, but things quickly turned sour when Jeffree’s makeup brand was, as he describes, “skyrocketing while hers was stagnant.”
Since then, they have been involved in endless social media feuds, including the classic altercation in 2016, when Kat Von D posted an Instagram photo of Jeffree’s face with a ‘no entry’ sign, saying that she wanted to ‘disassociate herself from him’ and even pulled the liquid lip shade she named after him from her collection. However, in the video, Jeffree mentions that Kat doesn’t have full control over her brand because he found the shade available to purchase online.
“If we all remember in Kat Von D’s video about me she said that she would be removing the ‘Jeffree’ liquid lip from Sephora and her website. Well we just logged onto KatVonDBeauty.com which is her personal website and you can click right now and still buy the ‘Jeffree’ lipstick.
“The fact that you are the face of the brand and your names on the packaging and you couldn’t even get my shade taken down… Can’t relate. I own my own company.”
At around the 13-minute mark in the video, which already has over 4.5 million views, Jeffree pulls out a battered Kat Von D contour palette, which he claims is the ‘last thing he has of hers in his makeup archive’, before mentioning “this is the shady bronzer…fitting.” With all this tea, Lipton are about to go out of business.