Speaking from her London apartment, Jade is relaxed, open and oozing with passion – for her life in Little Mix, her personal life and her upcoming beauty ventures alike.
And not to mention: very happy the weather is turning, so she can roll-out her autumn-appropriate palette on post-lockdown nights out, pronto. “I’m a Northern winter girl. I like the cold. I like feeling snuggly. Yeah. Summer is not my vibe to be honest.”
“I suppose I’ve got quite a hectic life – or had quite a hectic life, before lockdown,” Jade reflects as we chat on the phone one (surprisingly) chilly end-of-September morning. “But lockdown gave everyone a chance to reflect and think about their priorities – and so I’ve come out of that experience with even more of a drive and more of an ambition to achieve all of the things that I want.” Outside of music? For 28-year-old Jade Thirlwall – one third of record-breaking girl band Little Mix – making moves in the beauty industry sits high on that list of priorities.
“Whenever we do videos, I’m always the one that sends mood boards to the makeup artist and I’m like, ‘Ohhh we should try this look and we should do this eye,'” she laughs. So teaming up with Beauty Bay to release a 42-pan eyeshadow palette inspired by her passion for crystals, spirituality and astrology (who knew?) seemed like a natural step. “I knew that together we could create my dream palette, something which my fans can use to create out of this world of lewks.”
Here, Jade chats Little Mix babies, learning to love herself, spirituality and taking the beauty industry by storm in her first ever GLAMOUR Beauty Memo.
I love beauty – always have done from a very early age.
This is a bit of a throwback, but I did a makeup course at college back in the day, so I’ve always had a love for makeup throughout the years. I think Little Mix have tried every single thing you can think of when it comes to different looks and trends.
I think it’s known amongst my fans particularly that I love experimenting with colour.
And I love the whole glam of it all and all the different eyeshadows. Every time I do a shoot or a video it’s a chance to do a different look – and I’m very versatile when it comes to that. So yeah, it felt like once me and Beauty Bay started working together, they are known for doing the best palettes, so it seemed right.
Over the past couple of years especially, me and the girls have started delving into more of the things that we’re individually passionate about or into whilst working together, and it has been really lovely.
We’re obviously really supportive of each other’s ventures, and I suppose it gives the fans more of a chance to see what we’re into ourselves. And it gives people that don’t really know a lot about Little Mix or about us individually, it gives those people a chance to be like oh, actually… so Jade is into this sort of thing and Leigh likes this sort of thing and Perrie is into that and… yeah. It has been lovely, and I suppose the last sort of year and a half has given us all a chance to reflect and think about the things we want to do on our own as well as in a group.
I’m at a point now in my life that I’m definitely so comfortable in my own skin.
I know exactly what works for me. I’m not afraid to try new things and experiment with colour and stuff like that. I think as someone who loves art and stuff in general as well it just sort of lends itself well. It’s an art form to me, makeup, and expressing yourself that way is really amazing. So it felt really right to collaborate on an eyeshadow palette with Beauty Bay. I suppose lockdown – it has given everyone a chance to gain a better perspective of all the things that they’re into.
The best version of myself in terms of makeup is just elevating my natural beauty.
I think everyone should do that! I think when I first started out in Little Mix and as a teenager, makeup was worn as a mask to cover who I really was, if that makes sense. And as I’ve got older, I’ve realised that it isn’t a mask; makeup is more of an expression of who you actually are, and it’s not to cover yourself up. It’s to elevate yourself. And so, now, whenever I do a look, I don’t tend to cake it on as much as I used to. I do things that accentuate my features already and don’t try and hide it.
I think my go-to makeup on a night out or something is just a classic bronze-y beautiful eye.
That’s my go-to because it suits my skin tone and I feel like nobody can go wrong with a lovely golden bronze-y eye. And that’s definitely in the palette.
I think this palette was an opportunity to show everyone a bit more about myself that may be they didn’t know – like my love for crystals and healing crystals; my spirituality which is definitely something I’ve become more and more passionate about over the past few years.
I needed something that kept me grounded and kept me well, mentally and physically. And so, spirituality became a part of that and I’m obsessed with crystals. My mam is obsessed with crystals and so that was one of the first thoughts when making the palette was incorporating all of that. And so, that’s kind of the original inspiration.