One of the makeup mogul’s favourite brands is about to get a whole lot more accessible because it’s landing on your local high street.
She’s officially a beauty billionaire whose every makeup recommendation sends Instagram into a frenzy and sales soaring, so when Kylie Jenner lauds a brand, you can trust it’s worth your hard-earned money.
Cult-status, digital-first makeup and hair colour brand, Lime Crime, is landing in Boots on July 10 – and we couldn’t be more excited if we tried.
Staunch fans of the brand will know they’re masters in setting trends that take the internet by storm (we’re sure you’ve spotted one of their Unicorn Hair Dyes on your favourite influencer’s Instagram feeds). Plus, they’re experts at creating high performance products with unique formulas that offer unapologetic, colourful self-expression; think Kylie’s punchy pink hair.